Casas Patronales – a wine producer located in Chile – has launched new wine series San Clemente in Japan recently. The packages of these products are designed by 24/7 Creating. The inspiration came to us when researching the Japanese traditional calligraphy applied in art, interior design and decorating objects. Japanese consumers will feel familiar with the vertical text direction and the cleanliness of the design that they see everyday. These elements also make the bottles stand out from the others on the shelf.